A question was addressed on a Facebook page for a writer’s website that I follow. The question was “As a writer, what is the best advice you ever received?”
“Actually, this is not advice that was given to me, it is what I sat down and asked myself before I ever wrote and published my first product review; elements I use for every evaluation and field test.
The Syren by Fabarm, a division of Caesar Guerini
I asked myself, as a consumer and a hunter who depends on my gear with some critical in saving my life in the field what is important to me, to others, to the industry as a whole. As a product review writer for the outdoor industry, I think the best advice for me was that I need to approach every product WITHOUT personal preference and to be unbiased to the product and brand.
What works for me, may not work for the next person. In all situations and for all hunters, is this product practical in the field, is it quality and is the price comparable to the products demand, use, and quality?”
Houndstooth Game Calls
As hunters and consumers, we are all looking for quality products within our own personal budget, that appeal to each of us and are practical for the products intended purpose in the field. I use every product that I write about and I bring readers the technical information about that product, not necessarily my personal opinion, but my unbiased opinion of that product and how it performed in the field.
I often get asked, “How do you handle products you do not like?” This is simple, I return the item to the manufacturer or vendor with a brief explanation as to why I could not publish a positive review on the product or why it failed in the field during my use. I will not put a bad review in publication; if it is a product I cannot spread good news about, I return it with an explanation that allows the manufacturer to respond or to use my opinions as valuable product design information, which is appreciated by the many manufacturers and/or vendors and it allows me to stay in good standing with that company for future assignments.
Heat Packs by ThermaCell
My ultimate goal is to get as much positive exposure on the Internet and through social media of a product for a company from my field testing and personal use of their product in the field.
The bottom line, I treat all of those that I deal with in a professional and/or business capacity in a manner that I would like to be treated if the tables were turned.
Much gratitude is felt for all the companies that I have worked with in the past and those I am working with this year in getting product exposure for your product; I appreciate your trust in my ability and your confidence in my promise to provide a service.